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04 · INSIGHTS
The operator's view. Published as it lands.
Essays, framework breakdowns, and field notes from running AI-augmented ventures and embedding fractional CAIO work into UK service businesses. Written from inside the practice, not from the analyst's chair.
FEATURED · THREE ESSAYS
Where to start.
Three pieces that frame the practice. Read in order if you have an hour. In any order if you have ten minutes.
Why the 13-Angle Framework.
Most AI consultancies sell a single answer to the wrong question. The 13-Angle Framework is what happens when you change the question first.
FIELD NOTESBuild vs buy is dead.
The build-vs-buy framing was useful when AI was a feature. It's misleading now AI is the operating layer.
PORTFOLIOWhat MarGen taught me about content infrastructure.
MarGen's content engine produces 25 articles a quarter without me writing them. Here's how, and why it's not the answer most agencies think it is.
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One email per week. The view from inside the practice. Field notes, frameworks, the things I'd say at a dinner table to a founder I respect.